Like many peers in the consumer magazine business, Everyday Food and Whole Living have suffered from declining print ad pages. In the first nine months of 2012, Everyday Food saw ad pages slump 8.7% from 232 to 212, while Whole Living fell 11.1% from 394 to 350, according to the Publishers Information Bureau. In the same period ad pages at Martha Stewart Living tumbled 32% to 498.