National Geographic Launches New Campaign

http://www.foliomag.com/2012/national-geographic-launches-social-story-telling-campaign-sponsor

As social media continues to explode, more and more brands are turning to networking platforms to not only push out completed editorial content, but as a story-telling venue all its own.  In its latest campaign, National Geographic is taking to Twitter and Instagram to help tell its latest narrative, letting readers—and a sponsor—go along for the ride.