Ever
since Hearst Corp. sold William Morrow to News Corp. in 1999, its book
publishing activities have focused on partnering with different houses to
publish books based on content from its magazines. That strategy will change
January 2 when Hearst releases 7 Years Younger: The Revolutionary 7-Week
Anti-Aging Plan under the new 7YY/Hearst Magazines imprint. Now in a third
printing with 72,000 copies before publication, the book is the cornerstone of
a new franchise devoted to helping baby boomers and others look and feel
younger.
