Getting The Most Out of Action Codes: Integrated action and experience codes within the pages of a magazine are just one of the many ways publishers are connecting print to digital. As the technology gets used more, publishers are identifying what works and what doesn’t. Bonnier’s Popular Science launched PopSci Interactive, which affords users the ability to engage with the print product through a free app. Instead of driving users to a Web page with something like a QR code, the PopSci Interactive app allows users to see specific print content come to life, like a video or photo slideshow.
