Capitalizing on transactional documents: What happens when messages are sent within a printed business document? You may be surprised to know that they get read. This year the average consumer will see or hear more than one million marketing messages—that's almost 3,000 per day. But what happens when messages are sent within a printed business document? You may be surprised to know that they get read.
According to research from
Pitney Bowes, printed bills garner more of the consumer's time than other channels, even when compared to the same content in electronic format. In other words, despite the advent of e-billing, most likely your utility bill or bank statement is read more often in print.
