http://www.mmm-online.com/print-still-not-dead/article/269366/?DCMP=EMC-MMM_WeeklyDigest&spMailingID=5146624&spUserID=MjMyNDE2NDYwNgS2&spJobID=58987318&spReportId=NTg5ODczMTgS1
Kantar Media found that even though younger doctors are more inclined to seek out digital journals that they still have an appreciation for the print edition of the current journal, much like their older colleagues. According to Kantar, the digital divide shakes out as follows: 90% of doctors read print journals and 40% rely on print and digital. In terms of single channel readership, Kantar said 50% of doctors were print-only and just 8% never let their fingers touch ink, relying solely on digital editions.
Kantar Media found that even though younger doctors are more inclined to seek out digital journals that they still have an appreciation for the print edition of the current journal, much like their older colleagues. According to Kantar, the digital divide shakes out as follows: 90% of doctors read print journals and 40% rely on print and digital. In terms of single channel readership, Kantar said 50% of doctors were print-only and just 8% never let their fingers touch ink, relying solely on digital editions.
