In today’s digital-driven
shopping world, at least one tried-and-true retail shopping channel, the print
catalog, retains a vital role for consumer shoppers and the companies that
continue to mail catalogs. And as we enter the Holiday 2012 shopping season,
consumers are eagerly perusing their catalogs as an integral part of their
gift-buying process. According to a new survey, 66% of consumers say they
peruse the catalogs they receive; in comparison, according to other studies,
consumers look at just 42% of all advertising mail they receive.
