VSS and ZenithOptimedia Project Growth

VSS: Communications Industry to Grow 5.2% through 2016: Spending within the U.S. Communications Industry to grow at a 5.2% CAGR to $1.455 trillion by 2016, almost two times the growth rate during the past five years.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121001/ADVERTISING13/310019989/zenithoptimedia-nielsen-release-global-ad-spending-reports&template=printart

ZenithOptimedia lowered its global ad spending forecast to 3.8% growth this year, down from a June forecast of 4.3% growth, citing uncertainty in the eurozone.

Next year, global ad spending will grow by 4.6%, according to the report. In North America, ad spending will be up 3.6% next year, ZenithOptimedia projected.