http://adage.com/article/media/time-s-ad-product-ceo-laura-lang/237479/
Time Inc. is introducing a digital ad unit that pairs its editorial content with brands' marketing messages on Time Inc. properties and beyond.
Time Inc. is introducing a digital ad unit that pairs its editorial content with brands' marketing messages on Time Inc. properties and beyond.
The product, which Time Inc. is calling Amplify,
is one of the company's first tangible moves to boost digital revenue since CEO
Laura Lang joined in January from the digital agency Digitas.
