http://www.magazine.org/industry-news/press-releases/mpa-press-releases/mpa/footprint
New data released from MPA, the Association of Magazine Media, provide a more complete picture of the strength of magazines across platforms. The findings reveal a 57% spike in the number of brands advertising on magazine media platforms (tablet, online and print) since 2010, and strong consumer engagement. Additionally, the data show year-over-year growth in the combined print and online magazine audience.
New data released from MPA, the Association of Magazine Media, provide a more complete picture of the strength of magazines across platforms. The findings reveal a 57% spike in the number of brands advertising on magazine media platforms (tablet, online and print) since 2010, and strong consumer engagement. Additionally, the data show year-over-year growth in the combined print and online magazine audience.
