Mobile Use Grows; Ad Dollars Yet to Catch Up

Mobile Use Grows; Ad Dollars Slow to Catch Up: According to analysis by eMarketer, U.S. consumer time spent using mobile devices for activities other than talk has more than doubled in the past two years. While ad dollars have been slow to follow, that is changing. The share of ad dollars is 1.6% of U.S. ad spending this year though adults spend an average of 11.7% of their media time with their phones and tablets...With this said, challenges do face the mobile advertiser, such as small and ugly ads, slow connections, the lack of standardization for mobile ad formats and limited targeting abilities.