In a deal that's unconventional even for the likes of Forbes, the business news brand reached a deal with digital ad company Martini Media to integrate the magazine's staff-written editorial content into ads for blue-chip advertisers. And while there are plenty of native ad units that combine branded editorial content with the advertiser's own material, what's notable about these units is that they're running outside of the Forbes ecosystem.
Monday, October 22, 2012
Forbes, Martini Media in Ad Deal
In a deal that's unconventional even for the likes of Forbes, the business news brand reached a deal with digital ad company Martini Media to integrate the magazine's staff-written editorial content into ads for blue-chip advertisers. And while there are plenty of native ad units that combine branded editorial content with the advertiser's own material, what's notable about these units is that they're running outside of the Forbes ecosystem.
