Forbes AdVoice Becomes BrandVoice

http://www.digiday.com/publishers/forbes-sees-hope-in-sponsor-content/

Two years after launching its brand platform AdVoice, Forbes has learned a couple things: Its top advertisers like content programs, and they remain a small slice of overall revenue. Forbes is betting the former will outweigh the latter in the long run.
It has rebranded the service to BrandVoice to differentiate it as content marketing and is expanding it into video. Forbes is positioning the content product as a premium service, building up a content services division and often bundling BrandVoice as part of pricey integrated buys that carry a $1 million minimum.