Thursday, September 6, 2012

Tools for Direct Mail Campaigns

What is one of the most important aspects of your mail campaign??? (Digital Nirvana):
Software.
These days print and mail environments are held to strict requirements of HIPPA, PHI, SOX, and PIPEDA and are responsible for reporting back to those agencies. This can be a headache without the right software...Inserts propose another challenge to any direct mail campaign. Making sure the appropriate inserts ends up in its corresponding envelope can be tricky. Luckily, “intelligent inserting” is here to save the day.