RIT Takes Over the Print-in-the-Mix

RIT Taking Over the Print-in-the-Mix Website as The Print Council Ceases Operations: The Print Council, established in 2002 to promote the broader use of print in the marketing and media mix, is transfering sponsorship of the Print-in-the Mix website to Rochester Institute of Technology. Print-in-the-Mix was created in 2007 with a grant from The Print Council and is a clearinghouse of research on the effectiveness of advertising media including print, mobile and other direct forms of marketing communication.