Restoration Hardware today announced the rebranding of the Company to RH, reflecting the current positioning and future direction of the brand.
Gary Friedman, RH Creator and Curator commented, "Today's RH is a far cry from the hardware and nostalgic discovery item based business it once was. Currently, we circulate four Source Books twice yearly, RH Home, RH Big Style Small Spaces™, RH Outdoor, and RH Baby & Child totaling over 1,400 pages of inspired design." Mr. Friedman continued, "The new branding positions us for the future and reflects our belief that we can curate a lifestyle beyond the four walls of the home."
"RH enhances our identity and moves us beyond our Hardware store beginnings," stated RH, CEO Carlos Alberini. "It enables us to leverage our core capabilities of innovation, curation, and integration of new ideas and businesses."
The new branding will debut on the cover of the Company's newly designed Fall 2012 Home and Big Style Small Spaces™ Source Books.
