First-ever
data from GfK StarchMetrix and Sinomonitor measuring consumer recall of
magazine advertisements in China reveal that ads in the cameras/photography,
telephone equipment and face makeup categories generate the highest consumer
readership scores.
The new syndicated print ad measurement data were gathered from online panels of approximately 10,000 consumers in June and July of 2012 by GfK StarchMetrix, a global leader in gauging print advertising effectiveness, in partnership with Sinomonitor, a leading consumer and media research company in China. The study, conducted in seven cities, encompassed 1,249 print ads across 42 magazine titles.
The new syndicated print ad measurement data were gathered from online panels of approximately 10,000 consumers in June and July of 2012 by GfK StarchMetrix, a global leader in gauging print advertising effectiveness, in partnership with Sinomonitor, a leading consumer and media research company in China. The study, conducted in seven cities, encompassed 1,249 print ads across 42 magazine titles.
