Maxim Lowers Rate Base, Editions

http://www.adweek.com/news/press/maxim-reduces-rate-base-frequency-2013-143873

Maxim magazine, the lone survivor of Alpha Media’s laddie mag boom-and-bust (Stuff and Blender folded in 2007 and 2009, respectively), is shrinking its rate base, continuing a trend among big-circulation magazines like Playboy [1], Reader's Digest [2] and Newsweek.
The magazine’s media kit [3] lists the 2013 rate base at 2 million—a 20 percent decrease from its current rate base of 2.5 million. Maxim also is combining its December and January magazines for a total of 10 issues, down from 11 this year.