Households Making $100K+ Remain Heavy Print Users: A survey shows that households making 100K+ continue to "reaffirm the power of the hard copy print publications in their lives, even as tablet and smartphone penetration grows disproportionately in this demographic."
The survey finds that 82% of Affluents regularly read at least one of the 150 measured and reported print publications (143 magazines and 7 national newspapers). The total duplicated average-issue audience (AIA) is more than 221 million, reflecting that America’s 59 million Affluents read an average of 18.7 issues across an average of 8.2 titles. Comparing publications measured in both 2011 and 2012, Affluent average-issue audience was relatively stable at -1.3%.
