Thursday, September 27, 2012

Fortune Relaunches iPad App

Fortune Relaunches iPad App With Free, Paid Content Mix: In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content.
Fortune.com managing editor Megan Barnett says the previous version of the app-which offered single-copy or subscription options for the magazine but no free content or access to the website-was frequently downloaded, but left many users wanting. The immediate goal is to bring those people back.