DMA finds marketers bullish on direct and digital marketing: Despite mixed signals in the economy, more than 72% of marketers and marketing suppliers believe direct and digital marketing are well-positioned for future growth, according to a report from the Direct Marketing Association.
According to DMA's “Quarterly Business Review,” 48.8% of respondents saw their companies' direct and digital revenue grow in the second quarter, while 42.2% reported unchanged revenue.
Marketers responding said they maintained spending on direct mail and place-based/out-of-home media during the second quarter, while they cut spending on direct-response broadcast, gaming and teleservices, according to the report.
