Polestar to print new perfume magazine for River Group:
The publisher, which is behind Superdrug's in-store magazine Dare, will deliver the free, quarterly title from November this year with the initial aim of supporting Christmas sales.
Polestar will print the 52pp, full-colour magazine on 54gsm stock on its Cerutti gravure press site in Sheffield.
Scent, which will also be delivered online, will have a print circulation of 300,000.
