Regional hunting and fishing title Louisiana Sportsman is having
some luck with a new campaign developed in partnership with the Louisiana
Lottery—more than 1.2 million scratch off tickets with the magazine’s logo and
imagery are being sold in 1,900 retail outlets around Louisiana from August
through November.
According to Tony Taylor, the publisher of the
monthly magazine, which normally produces 280 pages and has a circulation of
34,000, the title has already been “reaping some incredible rewards.” The
partnership with the state’s lottery, says Taylor, is an extension of the logo
and branding offerings the publisher already has—the publication has sold over
50,000 decals, adding up to about $500,000 a year in logoed apparel sales that
promotes the magazine.
