Hearst Partners With Sprinklr to Manage Social Platforms:
For some of us, it's a good problem to have: Huge social media audiences spread across multiple brands and platforms and the messaging necessary for each have become harder and harder to efficiently manage. In the case of a company like Hearst that has more than 20 content brands, each with their own social media needs and audiences stretching into the millions, managing engagement, metrics and social content has become unwieldy. In the meantime, companies like Sprinklr have sprung up to take some of the pressure off publishers and other companies with particularly large followings.
