Magazine publishers have been criticized for being slow to meet advertisers’
demands for performance metrics, but Condé Nast is taking a step in that
direction with an investment in Flite [1], a cloud-based platform that lets brands
measure and adjust their ads in real time.
Condé Nast has been a client of Flite's along
with other publishers including Hearst Magazines, Forbes, Tribune Interactive
and Federated Media; after today's announcement, it now owns 11 percent of it.
