Carat, the flagship media agency of London-based
Aegis Group, has downgraded its global ad spending forecasts for both 2012 and
2013. The agency cited sluggish growth in developed markets as one reason for
the downgrade.
In the U.S., however, the agency did not downgrade its forecast. Instead, it maintained an estimate of 4.9% growth for 2012, while modestly upgrading the outlook for 2013 to 5.3% from the previously forecast 4.2%.
In the U.S., however, the agency did not downgrade its forecast. Instead, it maintained an estimate of 4.9% growth for 2012, while modestly upgrading the outlook for 2013 to 5.3% from the previously forecast 4.2%.
