A WEEKLY trade publication covering Madison Avenue since the Hoover
administration will soon introduce its most significant redesign in years, as
part of efforts to further redirect its editorial focus in a digital world
toward analysis from breaking news.
The publication, Advertising Age, owned by Crain Communications, made its
debut in 1930 and grew to become the largest in its field. The redesign,
scheduled for the Sept. 10 issue, will be comprehensive, affecting even the
familiar oversize Ad Age format.
