As mobile news editor, Orloff will
focus on developing content as part of the mobile site's new
"dayparting" strategy in which the content will be published based on
how users are spending their time at different points in the day. Thus, the
content will be optimized for morning commute, lunch-break, or planning an
evening’s entertainment. The mobile site will include a new social-sharing tool
to make it easier for users to share content by e-mail, SMS, Facebook and
Twitter as well as integrated commenting across mobile, desktop and tablet
devices.