River Group launches bi-monthly 'thought leadership' printed publication:
The multi-channel publication, which is produced in a concertina format with hand drawn illustrations, will look at all areas of print and digital marketing, with the first issue tackling "generational" marketing.
River's business development director Adrian Odds said the new publication was designed to highlight the importance of content strategy in marketing. "We want to demonstrate innovation in marketing with print solutions as well as in digital," he added.
Odds said: "Print has the ability to reach across all generations - it speaks a language that digital doesn't.
