Spring brought no relief for consumer magazines, with total ad pages
declining 8.5% from 44,795 in the second quarter of 2011 to 40,969 in
the
second quarter of 2012, according to the Publishers Information Bureau.
Total advertising revenues, based on official rate cards, slipped 3.2%
from $5.7 billion to $5.5 billion.
Losses were widespread, with 140 out of 217 consumer magazine titles tracked by PIB (or 64.5% of the total) experiencing ad page declines; 76 titles, or 35% of the total, experiencing ad page declines of 10% or more, while 34 titles, or 15.7% of the total, experienced ad pages declines of 20% or more.
Losses were widespread, with 140 out of 217 consumer magazine titles tracked by PIB (or 64.5% of the total) experiencing ad page declines; 76 titles, or 35% of the total, experiencing ad page declines of 10% or more, while 34 titles, or 15.7% of the total, experienced ad pages declines of 20% or more.
