The magazine industry recently emerged from a decade-long period of denial
about digital media.
As circulation seizes up and declines and advertisers
seem shaky at best about the role of print in their marketing mix, suddenly the
periodical industry is all-in for digital, especially apps. Many have used the
term “digital do-over” to describe the opportunity to catch the app/tablet/mobile
wave that most of them boggled online. And so we are getting a range of
magazine editions of the print product as well as new units at companies like
Rodale and Martha Stewart Living Omnimedia that are churning out lines of apps.
