Tuesday, July 31, 2012
Cabela's Multi-Channel Future
http://risnews.edgl.com/print?printpath=/RIS/Feature-Article/Trends/Trends/Print-Catalogs-Go-Digital-as-Cabela-s-Embarks-on-O&classname=CMS.Article
Cabela's is taking initial steps to focus on a print-to-digital transformation.
Last year,
the company began to develop an approach to
transform our 51-year-old legacy catalog business into an omni-channel enterprise.
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