Online spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers. “It’s basically a marketing tool,” said retail analyst Eric Beder, a managing director at Brean Murray, Carret & Co. “The beauty of a catalog is that you don’t have to go online to see it, so you can use it anywhere.”
http://chiefmarketer.com/blog/catalog-lives-0
The Catalog Lives On
