At the Publishing
Business Conference in March, Mark White, vice president of specialty marketing
at U.S. News, spoke about his company’s marketing of bookazines— hybrids of
books and magazines that hold promise for publishers looking for new ways to
reach niche audiences with repurposed content. Bookazines combine all that people find pleasing about magazines with the permanence, niche
appeal and price-point of books. National Geographic has also seen bookazine opportunity in its extensive
content archives geared toward niche interests with National
Geographic Magazine Collector’s Editions.
