NAA Calls for Rejection of the Proposed ‘Sweetheart Deal’ the USPS Offered Valassis: The Newspaper Association of America called for the U.S. Postal Regulatory Commission to reject a proposed negotiated services agreement (NSA) between the U.S. Postal Service and direct-mail giant Valassis, saying this special rate proposal will cause significant financial harm to newspapers throughout the country, and will not improve the financial condition of the nation’s postal system.