It turns out all Encyclopaedia Britannica had to do to breathe new life into the sale of its print edition was to kill it. Since Britannica announced last month that it was discontinuing its print editions, sales have skyrocketed. The company will likely sell out by the end of the month. The company will hold onto a few sets so they can be displayed somehow or donated to museums.
Tuesday, May 15, 2012
Encyclopaedia Britannica's Sales Surge
http://www.heraldnet.com/article/20120406/NEWS02/704069880
It turns out all Encyclopaedia Britannica had to do to breathe new life into the sale of its print edition was to kill it. Since Britannica announced last month that it was discontinuing its print editions, sales have skyrocketed. The company will likely sell out by the end of the month. The company will hold onto a few sets so they can be displayed somehow or donated to museums.
It turns out all Encyclopaedia Britannica had to do to breathe new life into the sale of its print edition was to kill it. Since Britannica announced last month that it was discontinuing its print editions, sales have skyrocketed. The company will likely sell out by the end of the month. The company will hold onto a few sets so they can be displayed somehow or donated to museums.
