Consumers Prefer Offline Marketing Offers

Consumers Welcome and Prefer Offline Restaurant Marketing Offers Most:  Consumers were asked to what extent they would welcome various forms of marketing communications from restaurants. Four out of five adults (80%) said they welcome a restaurant coupon in a coupon booklet. Almost three-quarters (73%) welcome a brochure or menu from a restaurant sent in the mail. The same percentage welcomed an ad in a local paper (73%), followed by an ad on TV (68%).