http://www.btobonline.com/article/20120430/ADVERTISING14/304309993/warc-says-u-s-ad-spending-to-increase-4-1-this-year
Warc says U.S. ad spending to increase 4.1% this year
U.S.
ad spending will increase 4.1% this year over last year, according to marketing
intelligence company Warc.
Next
year, U.S. ad spending will slow to 3.3% growth, “when there will be no
quadrennial boost from the presidential elections and the Olympics,” Warc said
in a statement.