Magazine ad pages fell 8.2% in the first quarter year-over-year, according to new figures from the Publishers Information Bureau. Among magazines' 12 biggest ad categories, 10 bought fewer pages.
Auto ad pages were down 35.8% from first-quarter 2011. Also down were food (17.8%), retail (7.4%), drugs and remedies (7.3%) and direct response (6.6%).
The only two categories to increase magazine ad pages were apparel and accessories, at 6.3%, and toiletries and cosmetics, at 2.5%.
