2011 FSI Coupons Up 30.7%

FSI Coupon Activity Increased 30.7% in 2011: Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in 2011 versus 2010. Additionally, digital coupon events increased 40.4% during this period.