Is
it a magazine—or catalogue? Magazines
have been increasingly blurring the line between editorial and commerce,
lending their names to products and shopping sites. Now, computer tablets and
e-readers are making it more tempting to bridge that gap. Now,
Hearst Magazines is going all out, with plans in the coming weeks to start
making many of its Kindle Fire editions shoppable by linking products to
Amazon. Hearst will get a cut of the sales, which it wouldn’t disclose.
