Pitney Bowes: Email Opening Rate Down 30%

Email opening rates diminishing, says Pitney Bowes: The print equipment and cross-media specialist has produced a white paper entitled Why some customers are just not that into you – a survey conducted with more than 5,000 consumers across the UK, France, Germany and the US. Pitney Bowes UK managing director said that just 24% of emails, when sent as a solo communication, will be opened. This is down from 30% in 2010.