The Publishers Information Bureau released 2011 results today, reporting that advertising revenue for the year increased slightly by $8 million to $20,086,199,882 as compared to 2010. Ad pages fell -3.1% to 164,225. While in the first quarter revenue was up 6% and pages 2.5%, as compared to the same period last year, and in the second quarter revenue rose 2.4% and pages 0.3%, the rest of the year saw a decline; in Q3, revenue fell -1.5% and pages -5.6% and in Q4, revenue decreased -5% and pages -8%. Nine of twelve categories tracked by the PIB had losses for the year. Three areas did better; Financial, Insurance and Real Estate grew by double digits, with ad revenue up 19.4% and ad pages rising 12.7%. For the Toiletries & Cosmetics category, revenue was up 9.5% and pages 3.8%. Apparel & Accessories had a revenue gain of 9.7% and an increase in pages of 5.5%.
