http://www.btobonline.com/article/20120126/MEDIABUSINESS10/301269996/media-buyers-optimistic-about-ad-spending-increases?utm_source=dailynewsletter&utm_medium=email&utm_content=editorial&utm_campaign=dailyclickthroughs
Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by Strata, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients' advertising and marketing spending to increase or stay the same this year compared with 2011.
