Changes in ownership and people…
Vibe Holdings and Access Network are going to merge and operate as Vibe Media, which will manage Vibe, Uptown and BlackBook magazines.
Publishers Clearing House has acquired mobile marketing company Liquid Wireless, which specializes in lead generation, media buying and analytics.
New Bay Media is acquiring Guitar World, Revolver and Guitar Aficionado from Future plc for $3 million.
Random House of Canada has become the full owner of McClelland & Stewart, a trade book publishing house.
F+W, which has a line of cookbooks and other publications on antiques, collectibles, crafts, writing and horticulture, acquired World Tea Media, which organizes the World Tea Expo.
J.C. Penney’s has named Thomas J. Engibous as Chairman of the Board, effective January 28. Mr. Engibous is the retired Chairman of Texas Instruments.
Matthew Petersen, formerly of Hearst, has become president of TMG Custom Media.
And New Techniques to Reach Readers…
Hearst’s House Beautiful is expanding its integrated marketing campaign with Glidden paint using Digimarc’s digital watermark. This follows a successful program run in October and November. Scanning the watermark allows the reader to view a splash page spotlighting Glidden Paint’s new color blog portal before accessing a video feature from the magazine.
Popular Mechanics is making its QuakeTracker iPad feature, which was very popular on the digital version of the magazine, into a standalone app that advertises the paid monthly subscription of the print and digital publication. Like many promotions, the feature was originally to be a one-time feature.
In the March issue of Ladies Home Journal, the content will feature material from the magazines readers; editors are using the readers’ own stories posted on DivineCaroline.com.
Parents magazine is featuring a new design with its February issue.
