Hearst’s David Carey Calls for Aggressive Digital, Print Growth in 2012:
Hearst Magazines predicts successful ‘12 despite still-shaky economy. President David Carey addressed the past year and what’s next for the publisher in a letter to employees sent out this morning. According to Carey, Hearst’s aggressive growth in 2011 (including the acquisition of Lagardere and Hachette Fillappacci; the launch of HGTV Magazine; the debut of brand supplement Marie Claire @Work; and purchases of Red Aril and PayDQ) will continue in 2012.
Though digital may be considered the sexier playing field in the publishing industry, Hearst’s print portfolio will not be neglected in 2012. Aside from the forthcoming semiannual Cosmopolitan Latina, Harper’s Bazaar print presence will launch a revamped look; an increased trim size will debut in February.
