Bloomberg to Leverage its ‘Markets’ Brand into a Lifestyle Offshoot: Bloomberg has found another way to capitalize on its access to some of the wealthiest consumers in the world: next month, it will launch an offshoot to its Bloomberg Markets magazine. Bloomberg Pursuits will be polybagged with, and run by the team at, Bloomberg Markets, but will hone in on luxury lifestyle content that emerged from the pages of the finance-focused title.
