There is increasing evidence of smartphone use in the U.S. overall and specifically for access to publications. Recently, Affinity released the American Magazine Study, which said; ESPN the Magazine has more than 5 million smartphone visitors; People has almost 4 million; Sports Illustrated, WebMD the Magazine and TV Guide all have more than 3 million; TIME, Us Weekly and Entertainment Weekly have over 2 million; and Rolling Stone has over 1 million.
Google, with more than 150 publishing partners signed up, is launching an app for Android and Apple mobile devises. Bonnier has four titles available through the venue, including Saveur, Popular Science, Transworld and Parenting. CNET, AllThingsD, Forbes, Huffington Post and Fast Company are also “on board.”
Separately, Zite, which is a free personalized news app for the iPad, is moving into the mobile market.
