Hearst’s Cosmopolitan [0] brand is looking to make headway into the strong and growing Hispanic market through the launch of the new English-language Cosmopolitan Latina. The standalone magazine, set to launch in May 2012, will be published in both print and digital format twice a year, starting with a distribution of 545,000 and with plans for an increase in frequency and distribution in 2013, according to Cosmopolitan publisher Donna Kalajian Lagani. The brand will have a “content hub” on Cosmopolitan.com for now, adds Lagani, but may eventually move to its own site. Former managing editor of Studio One Networks’ LasFabulosas.com [1]. Michelle Herrera Mulligan will edit the product, along with a freelance and internal staff.
