Port Hawkesbury Paper Restarts

http://www.pulpandpapercanada.com/news/nova-scotia-mill-restarts-as-port-hawkesbury-paper/1001732141/

The $33-million sale of the Port Hawkesbury paper mill is complete, and the first paper is expected to roll off the line in the first few days of October. One year after the former NewPage facility in Nova Scotia shut down, the sale to Pacific West Commercial Corp. was completed on Sept. 28. Two hundred and fifty employees returned to work within days.
The mill is restarting under the name Port Hawkesbury Paper.

Marubeni Renewed as DJSI Index Component

http://www.marubeni-usa.com/

The status of Marubeni Corporation ("Marubeni") has been renewed as an index component of the Dow Jones Sustainability World Index (DJSI World) for the year 2012-2013.

The DJSI World is one of the best known measures of Socially Responsible Investment (SRI)* in the world; this year 340 companies from all over the world were selected for the index, including 20 Japanese companies.

More Join Pulp Price Increase

Joining producers including including Domtar, Mercer International, Tembec, and West Fraser,

Canfor Pulp informed customers in North America and across Asia that its northern bleached softwood kraft (NSBK) pulp price will increase $20/tonne, effective October 1 until further notice.

Alberta-Pacific (Alpac) has also announced that its northern bleached hardwood kraft (NBHK) and northern bleached softwood kraft (NBSK) pulp prices will increase in North America and Asia, effective October 1 until further notice. 

Resolute CEO Joins Others Asking for Improved Rail

Resolute Forest Products among group to appeal to Ottawa for better rail service:
Richard Garneau of Resolute Forest Products was among a group of CEOs and senior executives from major resource sectors to converge in Ottawa earlier this week to deliver a strong common message – that now is the time to address inefficient and inadequate rail freight service.
The business leaders, all members of the Coalition of Rail Shippers (CRS), brought their message directly to Ministers, groups of MPs and key officials from Transport, Industry, Natural Resources, Agriculture, the Canadian Transportation Agency and the Prime Minister’s Office.

PaperlinX Names Chairman

PaperlinX: Appointment of New Chairman: The Board of PaperlinX Limited is pleased to advise that Mr Michael Barker has been elected to the role of Chairman for PaperlinX Limited effective today.
Mr Barker said,

Recapitalizing White Birch Becomes Personal for Brant

Peter Brant uses personal art collection to recapitalize White Birch newsprint business:
Peter Brant, chairman and chief executive officer of White Birch Paper Co., pledged pieces of his personal art collection to recapitalize the family newsprint business.
Brant had to buy his family business out of bankruptcy with the help of Black Diamond Capital Management LLC, a company that specializes in distressed credits. The new company is called BD White Birch Investment LLC.

USPS Network Rationalization Plan

Redrawing the Map: A Look at USPS’ Network Rationalization Plan: he USPS’s Network Rationalization Plan, opposed by some postal unions and not-in-my-district Congress members, would cut the number of processing centers nearly in half by 2015—from 461 this year to 232 in 2015. That’s down from 673 in 2006 and 599 in 2009.
The impact would be especially dramatic in certain regions. Several states—including Mississippi, Kansas, and Arizona—would go from having six or more facilities to only one.

USPS Reports $956 million Loss

USPS posts $956 million loss for August: The U.S. Postal Service reported a net loss of $956 million for August, and is on track for a record annual loss with one month to go in its fiscal year.

Magazine Industry Employment Falls

http://www.mediapost.com/publications/article/184075/magazine-employment-shrinks-29-in-10-years.html

While the decline hasn’t been quite as steep as in the newspaper industry, magazine publishers have shed a substantial number of jobs over the last decade, according to the U.S. Department of Labor’s Bureau of Labor Statistics, which provides quarterly estimates of the number of people employed by periodical publishers, among other industries.
According to the BLS, the total size of the magazine industry workforce shrank from 156,212 in March 2002 to 111,126 in March 2012, the most recent month for which data are available -- a 29% drop over 10 years.

2012 Leading Media Companies

http://adage.com/print/237500
U.S. media revenue for the 100 Leading Media Companies rose 4.0% in 2011, fueled by surging growth in digital. That represents a record $340 billion in net U.S. media revenue. However, last year's percentage gain marked the lowest growth rate in a nonrecession year since Ad Age began this ranking in 1981. Digital revenue -- mostly at digital pure plays such as Google and Facebook -- jumped 19.7%. Remove digital from the equation, and Media 100 revenue rose only 2.8% in 2011. The top five magazines companies, in order, were Time Warner, Advance Publications, Hearst Corp., Meredith Corp. and Wenner Media,

USA Today Announces Print Ad Contest

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121001/ADVERTISING05/310019993/usa-today-introduces-print-advertising-competition&template=printart
Gannett Co. has rolled out the 2012 USA Today Print Advertising Competition. Advertising agencies, marketers and nonprofits can submit their most creative print ad to be eligible to win up to $1 million in full-page print advertising in USA Today.

Media M&A Up 52% Y-t-D

http://www.btobonline.com/article/20121001/MEDIABUSINESS10/310019994/media-m-a-value-up-52-in-first-three-quarters

The number of media deals rose almost 49% during the first three quarters compared with the same period in 2011, while total value increased 52%, according to a report by media investment bank Jordan, Edmiston Group.
The 946 transactions during the first three quarters of this year had a combined value of $49.4 billion, compared with 635 deals valued at $32.5 billion during the first three quarters of 2011.

VSS and ZenithOptimedia Project Growth

VSS: Communications Industry to Grow 5.2% through 2016: Spending within the U.S. Communications Industry to grow at a 5.2% CAGR to $1.455 trillion by 2016, almost two times the growth rate during the past five years.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20121001/ADVERTISING13/310019989/zenithoptimedia-nielsen-release-global-ad-spending-reports&template=printart

ZenithOptimedia lowered its global ad spending forecast to 3.8% growth this year, down from a June forecast of 4.3% growth, citing uncertainty in the eurozone.

Next year, global ad spending will grow by 4.6%, according to the report. In North America, ad spending will be up 3.6% next year, ZenithOptimedia projected.

Disney Orders 3.5 Million First Printing of Riordan Book

First Printing of 3.5 Million Copies Ordered by Disney for Rick Riordan’s Latest Book: Disney Publishing Worldwide (DPW) announced a 3.5 million first printing of “The Mark of Athena,” the third book in the best-selling “Heroes of Olympus” series by Rick Riordan. “The Mark of Athena” will be simultaneously released in hardcover and as an eBook from Disney Publishing’s Disney-Hyperion imprint, and as an audio version through Listening Library on Oct. 2, 2012.

Penton Sells 4 Brands to Access Intelligence

Access Intelligence Buys Four Marketing Brands From Penton:
Rockville, Maryland-based b-to-b media company Access Intelligence (parent company of Red 7 Media, publisher of Folio:) has purchased four of Penton Media's marketing brands. Included in the deal are Chief Marketer, Multichannel Merchant, Direct and PROMO and their associated events and digital components.

Lee Names VP, Publishing

http://finance.yahoo.com/news/lee-enterprises-elevates-bill-masterson-143900333.html

Bill Masterson Jr., publisher of The Times Media Company of Northwest Indiana and a group publisher for Lee Enterprises, Incorporated (LEE), has been promoted to vice president of publishing.

Meredith Names Publishers

http://www.magazine.org/stephen-bohlinger-named-publisher-eatingwell

Meredith Corporation announced today that Stephen Bohlinger has been named Publisher of EatingWell. He replaces Tony Catalano, who has been promoted to Publisher of Meredith’s Special Interest Media, overseeing titles such as Diabetic Living, Kitchen and Bath Ideas, and Country Gardens among others.
Christine Guilfoyle has been promoted from Publisher of Every Day with Rachael Ray, to Group Publisher, where she will now also oversee advertising business related to both brands.

Jackie Ardey Joins Harry & David

http://finance.yahoo.com/news/harry-david-announces-senior-vice-171800399.html
Harry & David, America’s iconic gourmet gifting curators, is pleased to announce the hiring of Jackie Ardrey as Senior Vice President, Merchandising. Jackie will join the Senior Leadership Team and be responsible for developing and managing overall merchandising, assortment and supply strategy. She will provide merchandising and supply management leadership across all channels of distribution, including catalog, internet, retail and wholesale.
Jackie’s background includes more than 20 years merchandising experience in multi-channel retail companies. From 1998 to present she worked at Hanna Andersson, a multi-channel children’s apparel retailer.

RRD Signs Agreement with Guideposts

RR Donnelley Awarded New Multi-Year Print Management Agreement by Guideposts:
R. R. Donnelley & Sons Company today announced that it has been awarded a new multi-year multi-million dollar enterprise-wide print management agreement by Guideposts, a leading nonprofit organization whose products and services inspire, encourage and uplift.

Kodak Asks for Extension, Will Exit Inkjet Market

Kodak to Exit Consumer Inkjet Market: Requests to extend exclusive right to file plan of reorganization, outlines demonstrated progress in restructuringEastman Kodak Company will highlight its restructuring accomplishments to date in a motion it plans to submit today to the Bankruptcy Court to extend until February 28, 2013, its exclusive right to file a plan of reorganization. The extension will assist the company as it continues its progress toward successful emergence in the first half of 2013...Kodak has continued to manage its Consumer Inkjet business for profitability, and the company announced today that, starting in 2013, it will focus that business on the sale of ink to its installed base, and wind down sales of consumer inkjet printers.

Cenveo Signs With SoftSolutions

Cenveo Commits to Enterprise-Wide Rollout of SoftSolutions’ Management System: SoftSolutions Inc. has signed an agreement with Cenveo Inc. to supply its award winning Flex integration platform to automate shop floor data collection, process management and ERP integration across Cenveo’s enterprise platform.

Pacific West/Port Hawk.: Down to a Few Signatures

Sale to Pacific West Commercial Corp. now just needs a few signatures:
The sale agreement between Pacific West Commercial Corp. and NewPage Port Hawkesbury was approved by the court today.
Pacific West Commercial Corp. also received approval of its amended power rate applications by the Nova Scotia Utility and Review Board today.
The only thing remaining to wrap up the sale is the signatures.
The purchase is expected to be completed tomorrow and most of the employees required to run the super calendared paper machine will be back on the job on Sunday.

Congressman Asks US Gov. to Review Port Hawk Deal

http://michaud.house.gov/press-release/michaud-pushes-us-response-canadian-paper-mill-subsidies Today, Congressman Mike Michaud, a former papermaker, urged the U.S. government to examine the details of the financial package offered by the provincial government of Nova Scotia to a paper mill in Port Hawkesbury. Michaud sent a letter to United States Trade Representative Ron Kirk asking him to obtain complete information about the province’s rescue package and to determine whether it is consistent with Canada’s NAFTA and WTO commitments. If violations are found, Michaud urges expeditious action.

FutureMark & Manistique Become FutureMark Paper Group

http://www.futuremarkpaper.com/news_details.html?id=MTIx

FutureMark® Paper Group launched today as the umbrella group for two recycled paper producers previously operating as Manistique Papers and FutureMark Paper Company. Guided by an unwavering commitment to sustainability, FutureMark Paper Group is now the leading North American provider of responsibly made high-recycled paper for books, magazines, catalogs, retail inserts, business papers, commercial printing applications and packaging.

Catalyst Closes Snowflake Mill

http://www.azcentral.com/business/articles/20120925snowflake-plant-closure-imminent-out-work.html

The economically struggling region of Navajo County around Snowflake will see its jobless rate spike Monday when Catalyst Paper Corp. closes its paper mill and puts 308 well-paid employees out of work.
The company announced the closure in July amid bankruptcy proceedings for Richmond, British Columbia-based Catalyst, which has three larger paper mills in Canada.

Chinese Pulp Business Not Sustainable

http://www.sacbee.com/2012/09/27/4860846/china-wood-pulp-production-to.html

China will continue to see rising wood pulp production along with rising imports of wood chips to make that pulp,  according to 2012 The China Pulp Market: A Comprehensive Analysis and Outlook, a new study release today by RISI the leading information provider for the global forest products industry. The study also concludes that large-scale papergrade market pulp production in China is not a sustainable business over time.

More Change: Time Names Group President

http://www.adweek.com/news/press/time-incs-lang-announces-shakeup-144027 
Time Inc.’s Laura Lang today bumped up Paul Caine to the role of group president, signaling an emphasis on global growth at a company facing a tough business climate.

Caine, who has quickly established himself as CEO Lang’s right-hand man, continues as chief revenue officer, a role he got under Lang's short-lived predecessor Jack Griffin. And while he won’t get any new direct reports, he will have a global mandate as well as a “clear authority to steer our advertising product roadmap,” Lang wrote in an internal email sent out following a quarterly management meeting of the company’s top couple hundred executives.

TV Guide Launches Special Interest Titles

http://www.pubexec.com/article/tv-guide-magazine-and-sandra-lee-to-publish-special-interest-publications/1

TV Guide Magazine and Sandra Lee Inc., are proud to announce the launch of a new series of special-interest magazines and tablet editions, Sandra Lee, which will focus on all aspects of living well – from cooking and entertaining to fashion and style.

National Geographic: 4.5 Million App Users

National Geographic App Downloads Pass 4.5 Million:  
Natural science, exploration and adventure publication National Geographic is seeing traction in the digital space, at least according to its new Consolidated Media Report (CMR) from the Audit Bureau of Circulations (ABC).
The National Geographic English-language magazine app has reached 4.5 million downloads as of August 31, 2012, while the English-language version of the National Geographic Traveler magazine app has been downloaded by more than 740,000 since the same period.

Investcorp To Sell SourceMedia

Investcorp To Sell SourceMedia: Investcorp has put New York-based publisher SourceMedia up for sale, according to multiple sources.
SourceMedia, which provides news, analysis and research in the b-to-b space through publications including American Banker and The Bond Buyer, has an EBITDA of around $12 million.

Magazine Revenues Helped by Digital

http://www.mediapost.com/publications/article/183997/mag-bag-digital-will-raise-total-magazine-revs.html

Magazines’ digital advertising is paying off, according to an eMarketer report, which says they will lift overall magazine revenues in coming years, despite decreases on the print side. Magazines may finally be “over the hump” in their transition from print to digital publishing.

Newspaper Ads Down in 2012

http://www.mediapost.com/publications/article/184002/more-declines-predicted-for-newspapers.html

All the trend lines for newspaper advertising are pointing down, and the latest forecast from eMarketer does nothing to dispel this gloomy picture.
According to the research firm’s most recent report, total ad revenues for newspapers will decline from $22.5 billion in 2012 to $21.5 billion in 2013, $21 billion in 2014, $20.63 billion in 2015, and $20.4 billion in 2016, for a 9.5% drop over the next four years.

Global, NA Ad Spending Up

http://www.mediapost.com/publications/article/184043/global-ad-spend-up-24-biggest-growth-mideast-a.html
Global advertising spend picked up still sluggish single-digit growth in the second quarter, with Europe remaining the only region going lower.
Worldwide advertising spending was up 2.4% to $139 billion in the second quarter 2012, according to Nielsen's Global AdView Pulse.

North America ad spending also followed global trends -- up 2.4%, with Canada sinking 2%.

Consumers Still Rely on Coupons

Parents Seeking Offers, Coupons Turn to Print and Digital: A Harris poll finds parents are more likely than consumers without children to have stepped up money saving activities, with traditional channels showing a slight lead as the place to go for offers. The poll, conducted by Harris Interactive on behalf of location-based marketer Placecast, finds parents relying on print and online to save money. Clipping coupons from newspaper inserts (31%) and relying on coupons arriving at the home (31%) are top sources for parents.

Congress Holds Hearings on On-Line Tax

Online tax debate grows as retailers and states weigh in on the clash: On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax. The bills were designed to close what supporters claim is a loophole from the 1992 Supreme Court decision Quill Corp. v. North Dakota, wherein only merchants with physical presence in a state must collect sales tax.

Quad Expands Agreement with USA Weekend

Quad Expands and Extends Its Agreement to Print and Distribute Usa Weekend:
Quad/Graphics Inc. has expanded and extended its agreement with Gannett Co. to print copies of USA WEEKEND, a Sunday magazine inserted into 700+ newspapers weekly. The new, longer-term agreement will include additional incremental print volume beginning in 2016, as well as additional freight, logistics and distribution services volume.

USPS Defaults on Prefunded Payment

USPS Default on Mandated $5.6 Billion Prefunded Payment: For the second time in two months, the U.S. Postal Service will not make a mandated payment to prefund retiree health benefits. Absent legislative action, the Postal Service is unable to make a scheduled $5.6 billion payment to the U.S. Treasury on Sept. 30. As was the case with the default of a similar $5.5 billion payment due August 1, customers can be confident in the continued regular operations of the Postal Service. We will continue to deliver the mail and pay our employees and suppliers

RIT Takes Over the Print-in-the-Mix

RIT Taking Over the Print-in-the-Mix Website as The Print Council Ceases Operations: The Print Council, established in 2002 to promote the broader use of print in the marketing and media mix, is transfering sponsorship of the Print-in-the Mix website to Rochester Institute of Technology. Print-in-the-Mix was created in 2007 with a grant from The Print Council and is a clearinghouse of research on the effectiveness of advertising media including print, mobile and other direct forms of marketing communication.

EURO-GRAPH Reports August Coated, SC Ships

http://www.euro-graph.org/publicms/index/view/

EURO-GRAPH has reported that August European coated mechanical shipments declined -7.6% as compared to the same month last year. Demand fell -9% and exports were down -2.8%.

Coated woodfree shipments decreased -2.9%, demand fell -5.2% and exports declined -5.5%.

Supercalendered paper shipments were down -1.6%, demand decreased -2.1% and exports fell -2.1%.

NewPage Port Hawk. Requests 8th Extension

Updated: NewPage Port Hawkesbury asks for 8th extension:
NewPage Port Hawkesbury is appearing in Nova Scotia’s Supreme Court today to ask for an 8th extension to their original creditor protection period.
The company is requesting an extension to October 5, 2012 to allow time for the Nova Scotia Utility and Review Board to approve the latest power agreement, allowing Pacific West Commercial Corp. to complete its purchase of  mill, or allowing the Monitor (Ernst & Young) to determine the next steps should the sale deal not proceed.

Two More Firms Boost Pulp Pricing

West Fraser informed customers in North America that its northern bleached softwood kraft (NSBK) pulp price will increase by $20/tonne, effective October until further notice.
Mercer International told North American and Chinese customers that it will increase northern bleached softwood kraft (NBSK) pulp prices by $20/tonne, effective October 1, industry contacts said.

Maine Mill Executives: Industry Viable

http://bangordailynews.com/2012/09/26/business/mill-executives-say-maine-paper-industry-viable-but-there-are-challenges/ 
Executives from three of Maine’s paper mills told 50 businesspeople that reports of the demise of Maine’s pulp and paper industry have been greatly exaggerated.

“Maine is 92 percent forested,” said Keith Van Scotter, president and CEO of Lincoln Paper and Tissue. “If paper and pulp is going to be made anywhere, it’ll be made in this state, so it’s not a dying industry. It’s a viable industry.”
Van Scotter; Bill Cohen, director of communications for Verso Paper Corp. in Bucksport; and George McLaughlin, manager of manufacturing for Great Northern Paper in East Millinocket, were the main speakers at Wednesday morning’s Bangor Region Chamber of Commerce Early Bird Breakfast.

Strike at UPM Stracel Ends

Employees returned to work at UPM's Stracel mill in northeastern France this morning. After a meeting with the management yesterday, employees voted to end the industrial action which started on the morning of September 19.

Sappi Converting Alfeld PM 2 from CFS to Specialties

Sappi Alfeld Mill to refocus production to one-sided coated paper

Sappi Fine Paper Europe has started the process of converting the coated woodfree (CWF) paper machine PM 2 at its Alfeld mill in central Germany to make specialty paper. The project will be completed in one year.

PM 2 has a capacity of 150,000 tonnes/yr of single and double coated paper mainly for sheets in the basis weights of 80-225 g/m². The machine will be rebuilt to make some 135,000 tonnes/yr of one-side coated grades for packaging and technical purposes as well as liner and label applications in the basis weights of 40-180-g/m².

Domtar & First Book Team Up for Literacy

Domtar Partners with First Book for Children's Literacy: Domtar Corporation today announced that it is teaming up with the Washington, D.C.-based non-profit organization First Book to put over 20,000 new books in the hands of children in need. Domtar will be providing a total of $25,000 in grants among ten schools and community programs located near Domtar facilities across the United States.

Quad/Graphics Starts New Press in Oklahoma City

Quad/Graphics rolls out new press, creates jobs in Oklahoma City:
With the press of a button Tuesday, Gov. Mary Fallin fired up the newest printing press at Quad/Graphics' Oklahoma City plant and essentially created 120 jobs.

Attending a ceremony at the 1 million-square-foot printing facility at 6801 S Sunnylane Road, Fallin congratulated the company on the addition of its 12th press. The new press has created more than two dozen new jobs already, and Quad/Graphics has nearly 120 full- and part-time openings to fill.

"M" Magazine's Debuts New Design

A Look at the Design and Influences on Fairchild’s New M Cover:
The first issue of M magazine, luxury men’s magazine last seen in 1992 and being revived by Fairchild Fashion Media, came out on Monday with a very distinctive and unusual cover. It’s not the cover subject, Bradley Cooper (People magazine’s Sexiest Man in the World of 2011), but the design, format, and photographic style that makes M very different from the usual newsstand fare.

VSS: Overall Communications Spending to Grow 5.2%

VSS predicts b-to-b media will grow 4.9% this year: New York—The b-to-b media sector will grow 4.9% to $26.60 billion this year, according to the “VSS Communications Industry Forecast” released by Veronis Suhler Stevenson.
Overall communications industry spending in the U.S. is expected to rise 5.2% this year to $1.18 trillion. It will grow at a 5.2% CAGR from 2011 to 2016.
VSS said the Business & Professional Information & Services sector will grow 7.2% to $204.40 billion this year. The sector will post a 7% CAGR from 2011 to 2016, fueled by growth in business and professional services related to economic, financial, marketing, and scientific and technical Information, as well as technology services, VSS said.

"T" Magazine Names Editor-in-Chief

http://www.adweek.com/news/press/t-magazine-names-deborah-needleman-editor-chief-144010
Looks like the rumors were true: The New York Times Co. has announced that the new editor in chief of T magazine will be Deborah Needleman—currently the editor of T’s four-year-old rival publication, WSJ. Amid reports [1] earlier this month that Needleman had twice been offered the top position at T, which has been vacant since Sally Singer’s departure [2] in August, Needleman vehemently denied that she had accepted the job, telling WWD, “That is just not true!” But in T's case, the third time may have really been the charm.

UBM to Sell Data Services

http://www.foliomag.com/2012/ubm-exploring-sale-data-business-not-magazines
Despite reports earlier today indicating that UBM has put some of its print magazines up for sale the company is saying that it's the data services business that's actually up for review. Included in that group are the Techinsights, Aviation, Global Trade and other related data services operations.
The strategic review of UBM's data services business was announced back in July during the company's 2012 interim results presentation.
According to a spokesperson, there are one or two print titles associated with these groups, but the bulk of any print products included in the review are directories. "This is purely about the data services business, it does not touch the magazine business," says the spokesperson.
Earlier report: 
http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9563659/UBM-puts-data-services-up-for-sale-for-250m.html

The company appointed Credit Suisse to carry out a strategic review of the so-called data services division in July. However, UBM chief executive David Levin is understood to have made it clear internally that he favours a sell-off. “It is effectively up for sale,” a senior source said. 

The expected sale would fit with UBM’s ongoing strategy to scale back its magazines business and instead focus investment on major tradeshows and conferences, particularly in emerging territories like China.

US News & World Report Releases E-Book

http://www.pubexec.com/article/us-news-world-report-releases-first-e-book-how-live-100/1

U.S. News & World Report today unveiled its first ebook, a guide on how to live to 100, featuring chapters on health, happiness, and personal finance. 
Featuring chapters on the latest scientific advances, the best exercises for every age, longevity diets, happiness secrets, and how to save enough money, How to Live to 100 gives readers a personalized guide to their own longevity.

Ennis Reports Q3 Results

Ennis Net Sales Increase 2.7% in Q3: Ennis, Inc., today reported financial results for the three and six months ended August 31, 2012.Financial OverviewOur consolidated net sales were $138.3 million for the second quarter ended August 31, 2012 compared to $130.4 million for the second quarter ended August 31, 2011, or an increase of 6.1%. Print sales increased 24.3% for the quarter, from $69.2 million to $86.0 million.

Fortune Relaunches iPad App

Fortune Relaunches iPad App With Free, Paid Content Mix: In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content.
Fortune.com managing editor Megan Barnett says the previous version of the app-which offered single-copy or subscription options for the magazine but no free content or access to the website-was frequently downloaded, but left many users wanting. The immediate goal is to bring those people back.